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Gone are the days when we were used to iPhones being released in the fall and by extension the beginning of the following year in the form of the SE series. At least that's according to the leading analyst Ming-Chi Kuo, who made it known a few hours ago that Apple is significantly changing its sales strategy, in which the deployment of processors plays an extreme role. 

In general, it can be said that it is Apple is happy with the sales of his iPhones and would now like to focus on which models are selling. Of course, it makes much more sense for him to sell phones in the Pro, because they are more expensive and have higher margins on them. However, he is not entirely successful in doing so now, because the cheaper and more expensive iPhones are similar in many ways. Therefore, starting this year, he plans to distribute cheap iPhones and a number of Pro not only cameras or RAM, but also processors, with the latest ones always only being available in the iPhones of the series Pro and the cheaper ones will then have to settle for last year's processor. Thanks to this, a number of Pro significantly more attractive and its sales will increase overall. 

How iPhone sales will jump significantly Pro It is of course practically impossible to predict the future at this point. However, Kuo is convinced that this move will cause this year that Apple will sell up to 60% of the iPhone series Pro, and this number will continue to grow in the future. Currently, iPhones make up the Pro something around 30 to 40%, with the most popular iPhones being the basic ones in a larger version – now the iPhones 13. So let's be surprised whether Kuo's words come true and Apple he really "finds" this strategy. 

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