When the company Apple presents its new products, part of their first presentation at apple conferences is often also an impressive promotional video that Apple projected directly on stage as part of Keynote. However, for some products, these promotional videos are missing for logical reasons. These are older devices, such as the Macintosh, because at the time these products were introduced, they did not have Apple sufficient technology to capture such videos is not yet available. But if you ever wondered what the promotional videos of some of the elders looked like today Apple products, we have the answer for you.
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The same question was recently pondered by a designer named Thibaut Crepelle, who decided to create his own video based on the idea of what a Macintosh presentation would have looked like in about 1984, if the company Apple at that time, she had current filming and other technologies at her disposal. Crepelle mainly deals with various animations of all kinds, and among other things he has previously created some really interesting animations of old products. In his own words, Crepelle believes that the original 1984 Macintosh is an ideal subject for compelling promotional videos. “I wanted to pay homage to this classic piece of hardware,” Crepelle said of his latest artistic endeavor. According to Thibaut Crepelle, he considers the original Macintosh from 1984 to be one of the cornerstones of the company's design philosophy Applewhere design and user experience are the number one priority. Pro For his promotional video, Crepelle created a 3D model of a 1984 Macintosh, along with a 3D model of its official keyboard and mouse. Crepelle used a software called Figma to animate the Classic Mac OS interface, and created some of the animations using Sketch & Toon. Crepell used Adobe After Effects to edit and finish the video.
