Press release: The Mobile Internet Forum conference aims to map opportunities and threats from the world of mobile Internet, the future of the mobile telecommunications market , and the development and marketing possibilities of mobile applications and games.
On September 9 in Prague, you will learn how you can use touch time in business , how much money is being made in mobile advertising, and which players rule the market. The conference speakers will show how to legally obtain data from mobile applications and then use it in marketing, how to analyze such data , but also how to use data obtained from mobile phones to target individuals and model their desires . The main topics include the upcoming 5G network auction , the arrival of the fourth mobile operator , and surveillance capitalism.
What exactly awaits you?
Surveillance capitalism is the topic of columnist Patrick Zandl , founder of the Mobil.cz server and the Stream.cz internet television. He will show you how it is possible to use data obtained from monitoring mobile phones and powerful and smart computers to target individuals and model their desires and wishes.
What is the current mobile traffic data, how much money is spinning in the mobile advertising and which players rule the market? What threats will there be mobile Internet face in the foreseeable future and what opportunities will it be able to take advantage of? You will learn directly from those most qualified, Jany Břeská and Petr Kolář from the association SPIRIT.
Ondrej Malý is an independent consultant who served as deputy miniMinister of Industry and Trade or coordinator of the digital agenda at the Office of the Government of the Czech Republic. He will talk about the mobile market, unlimited data and frequency auction, which frees operators of spectrum suitable for the development of fifth generation networks. Due to the recent pandemic, all planned steps have been delayed. So what awaits us next?
- We gravitate towards simple and time-efficient services and applications. Vladimir Bartl from Smartlook will try to answer the question of how such secure applications.
- Jak legally collect data from applications and games and use them further in marketing so that we do not move in a gray legal zone, the lawyer will show Petra Dolejsová.
- Proč create mobile applications and games instead of unnecessary marketing, they will show you specific results with brands like Kofola, Kozel, Fanta or Prague Airport.
- Vítek Škop from VIVIDBOOKS will think about how he can augmented reality offer solutions to already existing problems and create something useful, perhaps even for business.
Make the most of your touch time. Come to the Mobile Internet Forum conference on September 9, 2020 for the latest trends in the world of mobile internet and mobile telecommunications , get inspired by successful applications and prepare for the future . You can register on the Internet Info website.
