Close ad

Fashion brands Gucci and Saint Laurent, which fall under the francThe French company Kering is collaborating with the Apple company to develop its own applications, according to Reuters. Kering is doing so primarily to strengthen its digital sector, which includes, among other things, a newly established cooperation with Applem. Apple should help Kering develop applications that will make it easier for employeesancWe manage stores around the world.

Apple already has adequate experience with similar types of cooperation. An example for us is the cooperation with IBM, with which it creates applications for retail businesses. Collaboration with Applem will help Kering build online stores for a number of its brands. All these stores should see the light of day by 2020.

Kering is extremely careful when launching online stores so as not to tarnish the image and reputation of its brands. When launching online stores for luxury brands, one must also take care of the "luxury" of the store itself, i.e. so that everything works smoothly and there is no error anywhere.

Gucci apple fb

Today's most read

.