Every one of us likes to go to a cozy cafe for a coffee or a cake from time to time. In the same way that we take this visit for granted, we also perceive it as completely natural that when we leave, we will pay the expenditure with the attendant, either in cash or by card. But can you imagine that the need to pay would disappear and you would deserve coffee and cake just by filling out the questionnaire? At Shiru Cafe located in Rhode Island, USA, yes.
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At first glance, Shiru Cafe is no different from any other regular café. It is located near a university, which means that its clientele consists mainly of teachers and students. And that is exactly what Shiru Cafe has built its business on. While teachers pay for their expenses in a completely standard way, students pay for themselves with their personal data. They provide this data to the company running the café through a short questionnaire in which they fill in their name, email, interests and similar things. The company then passes this data on to large companies, which are able to better target advertising through all possible platforms. And just for fun – the café’s “sponsors” include, for example, the famous car manufacturers Nissan and Suzuki, or Gatesuv Microsoft.
You can also enjoy good coffee in the visitor center in Apple Park:
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If you visit a café, in addition to baristas, you will also meet employees.anci, whose task is to introduce students filling out a questionnaire to companies that will use their data. However, this can be a stumbling block for some students from time to time. According to available information, among the companies that use the service, you will find several "well-known names" that have become infamous for unfair financial machinations. Some students are already sounding the alarm and calling on their friends to boycott. However, they do not worry too much about them, because according to many of them, the data they provide to the companies is very easy to find on the Internet anyway.
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That this concept of free cafes is successful is also proven by the fact that their operator plans to expand branches to other countries. So let's be surprised if they come close to our borders or even cross them. But if that really happened, would you even feel like paying for coffee or cake like that?
It's like using Android, you pay a little less for the phone, but then you nestWhat a surprise 🙄