Chief Designer Applu Jony Ive attended the WIRED25 summit, where he gave an interview to the legendary Anna Wintour, known mainly from Vogue magazine. The topic of conversation inevitably turned to the issue of technology addiction, about which Ive, among other things, said that it depends a lot on the way a person uses their device.
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“I think it's good to be connected. The real question is what you do with that connection.” he declared. In connection with the aforementioned dependence, he further stated that the nature of innovation makes it impossible to predict all consequences. For example, with the iPhone, no one from the company Apple He didn't expect that he could cause such a big smartphone addiction.oneWhen talking about his work, Ive reminded me that his work as a designer does not end with the release of the product itself, but that at the end of each project, in addition to theoneproduct and to learn something himself.
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In the interview, Anna Wintour did not avoid the question of the famous apple's determined secrecy. Ive sees his reasons, among other things, in the fact that some of the company's products Apple never saw the light of day, and that the company wants to draw the public's attention to what is actually coming, not what could come - in connection with the affair AirBut Power gives this sentence a slightly humorous tone.
At the end of the entire interview, Anna Wintour asked Jony Ive what he does for work Apple motivates and why he continues to do what he does. "If you lose that childlike enthusiasm, I think it's time to go do something else." he answered. When Wintour asked him if he was at that point yet, he replied:"Oh, for God's sake, no."
that's clear - the rest are copying them 😂🤷🏻♂️😂🤷🏻♂️