That it Apple he is serious about establishing himself in the music sphere, there can be no doubt thanks to his actions of the past weeks or months. A great example can be, for example, the purchase of the popular service Shazam, an effort to develop Apple Music or the creation of exclusive documentaries that capture the lives of people in the music industry. According to unnamed sources of the Ax portalios then did Apple another very important step in this direction a few days ago. He decided to buy the startup Asaii, whose goal is to develop a tool for finding young talents in the music industry.
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The entire tool should use special algorithms to record interesting posts on social networks or streaming services that do not come from famous artists. The collected data is then further evaluated, and can then be handed over to physical workers, who can then be "safe" when approaching talents. The purchase also includes a special interface that can be implemented into music services to make it easier for listeners to discover unknown performers, thanks to which budding artists have a much greater chance of being discovered.ancand become famous.
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Alone Apple has not yet officially confirmed the purchase of this company. According to the aforementioned source, however, he paid around $100 million for it. However, if Asaii's own words about his algorithms being able to find the next Justin Bieber come true, the investment could be Applu will indeed return very soon. However, it can be expected that its main purpose is rather integration into Apple Music, which could take it to the next level again.
