Press Release:
Mobile Internet Forum this year will focus on the marketing and business use of mobile applications, technical innovations, augmented and virtual reality in e-commerce, banking, the automotive industry, and public administration. The conference will also focus on the security of mobile devices and mobile payments.
Already on October 31 at the conference Mobile Internet Forum you can look forward to, for example, the following blocks:
Mobile applications and their marketing use
The specifics of the implementation process of new mobile applications on the market will be addressed Pavel Mikulenko from Reinto. Using a specific example, he will show suitable distribution channels foroneto the customer.
Pavel Mikulenka, Reinto
Executive Director of the Association for Internet Development in the Czech Republic Kateřina Hrubešová will look at the mobile internet under the NetMonitor lens, focusing on traffic and advertising, trends, opportunities and threats.
Independent specialist in load speed optimization and CSS, Martin Michálek,will give a lecture on the topic of web speed with an emphasis on the new AMP technology from Google. Michálek is the author of a blog and a professional podcast Vzhurudolu.cz He'll show some common mistakes when developing a responsive website and add advice on how to control web development teams.
Martin Michálek; Vzhurudolu.cz
Virtual and augmented reality using mobile technologies: What makes sense? What is nonsense? What is the future? What can we expect on the market – both in software and technology – in the next few years? This is the topic of Petr Steiner from Avatar Media, who will show examples of marketing and business use of these innovative technologies in our country and around the world, for example the development of wearables (watches, glasses) in conjunction with cloudthis solution.
Safety
Do you think mobile banking is safe? Václav Zubr z. will warn you against the social engineering of attackers ESET software.
Cryptologist Tomáš Rosa z Raiffeisen BankYou can look forward to the essence NFC, biometric template protection and white-box cryptography.
Tomas Rosa; Raiffeisen Bank
Mobile applications in the world of banking and payments
Jak Google Pay will change payments and checkout in e-commerce? Petr Šmíd, marketing director of Google for Central and Eastern Europe, will introduce a tool for merchants that will fundamentally simplify the world of online payments for end customers.
Representative M will follow up.ONEPUSHoney banks, Jan Hruška, so that in addition to smartphone payment statistics, you canonem using Google Pay showed convenient contactless payments via Garmin and Fitbit smart watches.
In a panel discussion representatives of domestic banks will tell you how mobile payments will change the practice of merchants and the habits of consumers. Is it time to throw wallets and payment cards in the trash? Will mobile phones replace them in the near future?
The entire program and complete line-up speakers conference can be found at website Mobile Internet Forum 2018, where you can comfortably register. Visit us on October 31 until Conference center City in Prague 4, Na Strži 1702/65.
The organizers of the conference are TUESDAY Business Network a Lupa.cz. The partners of the event are eMan, ESET software a KPMG Czech Republic, s.r.o. The publishing house provides the production event Internet Info and they oppose it in the media Dotekomanie.cz, Jablíčkář.cz, Letem svetem Applem, mobileet.cz, SMARTmania.cz a Tyinternety.cz.
