Company Apple again this year, it defended its first place in the category of the world's most valuable brand, this time for the sixth time in the last six years. This result was reported in a report Best Global Brands Report for 2018 from Interbrand. The value of the brand itself increased by a remarkable 16%, up to a value of $214 billion. Apple beat Google, for example, in the TOP five, Amazon, Microsoft and Coca-Cola. Interbrand calculates the value of brands based on, for example, the services offered under the brand, the company's financial results, or the brand's influence on customers.
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"Ten years have passed since the global financial crisis. The brands with the highest growth in value are those that intuitively listen to their customers and are not afraid to take risky steps that move the company forward,” said Charles Trevail, CEO of Interbrand.
He helped to become the first among the brands Apple even phenomenal iPhone X:
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That is why the company Amazon takes first place in the category of brands with the highest growth, specifically with an increase in value of 56%, mainly thanks to the benefits that it strives to provide to its employees.ancto offer to them, making it a better employer in their eyes. Right behind it we can find the very well-known platform Netflix, Gucci, Salesforce.com and Louis Vuitton. So far, this category has been dominated by Facebook, which has consistently held the top spot for five years. However, it is not in the category this year.
The main list of the 100 most valuable brands also includes very well-known companies such as Samsung (#6), Facebook (#9), Disney (#14), Philips (#42), Netflix (#66), PayPal (#73), Spotify (#92) and Nintendo (#99).
Hey, look, where is the wannabe Apple a brand like Samsung?
Yes… he invented disposable phones that cannot be recharged. Well done
So you just have to wait for others to copy it so you can afford it.