Artist Steve Cutts has another sophisticated image to his credit, a clever critique of today's society. The new one is called Happiness and its main protagonists are cartoon mice that symbolize the human race. How the short animated film was analyzed by the blog A New Kind of Human? Before you play the picture, try to answer the question yourself, what do you think happiness means.
The footage with which the film begins is certainly familiar to residents of every metropolis or major city in the world. A metro stop, a car full to bursting and a platform. Grey mice set off on their daily journey "to nowhere". Among other things, numerous billbillboards and advertisements, trying to sell happiness to the target audience. The film is not afraid of cultural references either – we can see, for example, the drug Soma, known from Aldous Huxley's satirical novel "Theone"civilization".
The film focuses on one particular mouse and its own pursuit of happiness. The main mouse hero buys things he doesn't need, participates in Black Friday, turns to alcohol and various drugs - all in a simple attempt to be happy. But none of this brings him happiness, and the mouse goes on a hunt for a hundred-dollar bill - but soon finds himself in a trap.
The blog mainly blames education for the misfortunes of today's world, which, according to the author of the text, is too busy teaching mathematical equations instead of advising children on how to resist manipulations in advertising and marketing. In the blog, the criticism is also leveled at the heads of corporate companies, which also abuse the human feeling of the absence of happiness, or rather the desire for happiness. The author of the text appeals in particular to proper self-confidence, which, according to him, is the best defense.
You could be interested in
Gallery
"We are trained from a young age to trade imagination for blind obedience to authority," he writes. “We are to give up our own curiosity and self-confidence in the pursuit of the impossible, in order to obey, we listen to what we should do and what we should not do. We are taught to follow the intelligence of the crowd, not the intelligence of the heart. We must sacrifice our own happiness to serve the system,” he concludes, encouraging readers to ignore television, watch documentaries, and listen to motivational speakers. It also emphasizes a healthy diet and a better lifestyle, as well as spending more time in nature. "Happiness is not about chasing material things," he adds.
Just today? It's been like this for a few decades, hasn't it? :)
This is how it is, it was and... it doesn't have to be. People are just dumb slaves, they first chase after money and then they don't even have time to spend it. So they buy all kinds of crap that they don't need to live and will never make them happy.
btw: I'm surprised that the article is here, it doesn't correspond either with the server or with Apple fans :-) it's the opposite, Apple users are the consumer of the largest grain! Well, true, not only them :-)
yeah yeah Apple himself in his advertisements and KeynoteIt basically promises to bring people happiness and joy. This video was posted on the server about Apple it's like denying your lord god :)