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About the show Apple Watch in the Pride version, the apple company took care back in June/June during the promotion WWDC. The inspiration for this version is the rainbow flag representing the LGBTQ community, which aims to promote equality and diversity for all people, regardless of their gender or orientation. Despite being a company Apple known for her openness in this field, she too has her limits. One of the developers iOS, which Guilherme Rambo endorsed them with the information that the Pride dial pre Apple Watch has a denial of availability coded in the resource, if any iPhone registered in the Russia region.

On the Reddit page as well as in the section Apple support, this issue was one of the hottest topics. The Pride version simply evaporates from the available watch faces for users as soon as they change their location to Russia. The given problem can also be tracked in the open beta of the system iOS 12. This fact is related to the Russian law on "homosexual propaganda" from 2013, which was labeled by the European Court at the time as a homophobic step that promotes prejudice against the minority community. Based on this law, Russia threatens heavy penalties and even imprisonment. It appears that by denying access to the Pride sa Apple avoids legal conflicts. Proceeds from the sale of Pride straps for Apple Watch goes to an organization that defends the rights of the LGBTQ community. However, you will not find this strap in Russia.

So far, the company has not responded to the problem Apple she did not express. Leading analysts claim that with this move Apple knowingly depriving potential customers not only of a product in the form of a strap and a pre dial Apple Watch, but at the same time participates in the discrimination of the Russian homosexual community. On the other hand, it is more than possible that by removing the source code and then making these options available in Russia, the company would come into conflict with the laws there. This is not the first case of discrimination on the part of Russia, as Google has also had several skirmishes with government authorities in the past. The cause of the controversy was the rainbow flag displayed on a Google Doodle during the 2014 Sochi Olympics.

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