Although Apple Watch after their introduction and the first months of life, no one believed too much, over time this product became a huge phenomenon and the sovereign ruler of the smart watch market. After all, its 41% market share is a great proof of that. Its main competitor, which is Fitbit, has only a 21% market share. But he still has Apple cause for concern.
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Analysts from Counterpoint Research focused on the current situation on the market, and in addition to the shares of individual companies, they discovered another very interesting thing. According to the survey, the model in particular enjoys huge sales popularity Apple Watch Series 1, which is significantly cheaper than the current "three" models in the offer. But it is the price that customers seem to hear the most. In Q2 2018 alone, nine out of ten customers reportedly bought the Series 1 model, which is a really significant advantage.
New Apple Watch SeUnfortunately, the ries 3 don't pull as well as Apple hoped:
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Apple Watch SeThe ries 3 have better hardware and are generally faster, but their higher price still doesn't fully justify it to users. According to research, only those who require LTE from their watches decide to buy them.oneactivity that this particular series offers on some models in selected countries.
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The question remains how it will turn sales around Apple Watch the introduction of the fourth generation, which should be shown to the world in two weeks. According to yesterday's leaked photo, we should beonereally looking forward to a larger display, which Apple achieved a significant narrowing of the frames. However, it is difficult to say whether such cosmetic features alone would convince users. Especially if you would for them Apple charged even more than for Apple Watch Series 3. However, if the popularity of the cheaper model persists, this could be a problem, as it would logically be reflected in the average price per watch sold. However, the solution could be very simple – Apple Watch Series 1 to cut it short and good. But whether that will actually be the case or not, we will have to wait a while longer.
I am the proud owner of watch series 0.
And I must say that I only require notifications for meetings from outlook, sms, calls from the watch. And from third-party apps, run record in endomond and nike runnig club. So I fully understand that the vast majority of buyers will choose series 1, because they are fully sufficient for these tasks.