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According to the latest research from Loup Ventures, this year's iPhone lineup could be the highest in terms of customer interest since 2014, when it was released. iPhone 6. Customer interest in purchasing a newer phone model is much higher this year than last year.

The analytics company collected data from 530 American customers. Of these, almost 50% answered that they plan to upgrade to a newer iPhone model in the near future. This is a much higher number than in the same survey last year, when only 25% answered this way. Of course, this does not mean that each of them will really buy a newer model, but the increasing demand of customers for new models can be seen.

The survey also focused on Android users, asking whether they plan to switch to iOS. Compared to last year's 12%, 19% of respondents answered positively this year. The last topic of the questionnaire was augmented reality, which Apple more and more interested. The question was whether the customer's interest in buying a new phone, which would have much greater possibilities in the field of augmented reality, would increase or decrease. 32% of respondents would be more interested in such a phone, which is again more than last year's 21%. Even so, most of them ticked the option "it would not affect my interest" this time as well.

The huge attraction should be the 6,1 LCD model. It is primarily intended to attract the attention of the price:

Of course, no conclusions can be drawn from this research. First of all, the sample of potential customers surveyed was quite small and their answers may not necessarily reflect whether they will buy the new iPhone model this year or not. All we can say is that there is indeed a higher interest than in 2017 and many users who have purchased iPhone 6, 6s or 7 are already seriously considering replacing it with a newer model this year.

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