Apple recently he is not only strengthening his team around the Titan project, but he is constantly trying to bring interesting personalities to other teams across the entire company. The latest is Brian Bumbery, who becomes PR director for Apple Music. Along with this move, Jimmy Iovine's position is also changing, as he moves to a consulting role. Bumbery is no newcomer to the music field. He previously worked with Metallica, Green Day, Madonna and even spent eight years at Warner Brothers Records. He also founded his own news company, BB Gun Press, which is said to be Applem has been working together for many months.
Jimmy Iovine will no longer have such a strong position on the team Apple Music.
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Iovine, whom Bumbery is replacing, is from Applu is not leaving, but his role will be much smaller. The question remains why Apple resorted to this step. Especially when Apple Music has been doing very well recently. According to the latest reports, it has already overtaken Spotify in the number of paying customers in the US. Estimates even suggest that it would Apple Music could overtake Spotify in total number of users in the US within the next few months.
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So it is possible that Iovine himself asked for a change of position and a reduction of responsibility on his shoulders. Considering the previous experience, Bumbery could be the right choice and perhaps in connection with Apple Music We will have some interesting news in the near future. Keynote.
Does he have experience with what? With the sale of useless things and stupidity? All right then. He's just the new PR director. He is not a developer who would create better products and better services. He will only sell. Where is the world going? Excited about a new PR. :-(