Apple is simply voracious. Perhaps this is how one could describe the current view of many development studios that have their paid applications in App Store and are dissatisfied with the fees they pay Apple for app and in-app purchasesapp charges payments. There is also talk of possible intervention by antitrust authorities, which would force Apple reduce your commission for downloading a paid app. Currently, the share is App30% in the first year after the application is launched App Store, after which the share will be reduced to 15%. A few days ago there was news that due to the high commissions that Apple charges, even the popular Netflix is starting to fight hard. It is currently testing a new payment method in 33 countries around the world, including the Czech Republic. We already informed you about this news yesterday in a special article.
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Renowned analyst Ben Schachter also decided to comment on the whole problem, and in his report on the current situation, he talks about the possible impact on profits. Appin case of forced reduction of commissions: "We believe that the current commissions Applu are under a lot of pressure from developers who think their prices are unfair. Changing them would have a big impact on profits. App"lu, which could lose up to 16 billion dollars in the future."
Apple tried to create a more suitable environment for developers, but also for us, for purchasing applications by making its App Store v iOS 11 significantly revised:
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The research report further states that Apple is facing a lawsuit accusing it of abusing its dominant market position with its system iOS due to excessive commissions being charged. Even if this lawsuit is dismissed by the courts, the whole situation may alert the antitrust authorities to take note of the actions AppThey lit up.
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In his report, Schachter further notes that as it stands, it would Apple generated roughly $2020 billion in net profit by 20 from commissions. With the authorities forcing a reduction in commissions to 5%, profit could drop to just $3,7 billion, which would Apple felt. But he is not the only one dealing with the problem of higher commissions Apple. Into the competitive Google Play studio Epic Games did not release its game Fortnite precisely so that it would not have to pay Google a high 30% commission, which it now collects. Apple. He made money in the first three months Apple on Fortnite over 30 million dollars.
How about a free market? Apple will provide customers, facilities, iOS, programming language and servers and someone else will dictate to him what commission he should take? These conditions are clearly stated and those developers are free to decide where they will be implemented.
Hello,
I would like to give you this imaginary medal.
Have a nice day.
You are wrong. This is not a free market, because iOS the device user will not get the application otherwise than through Appstore. Therefore, it is Apple in a monopoly position. With Android, it is theoretically different, because there is the possibility to install the application even without Google Play.
It's a bit like "You can come to my place for a beer, but you'll walk through the door and take your shoes off" and someone claims that they'll come to you through the window for lemonade because otherwise you're abusing your monopoly position. But no one forces you to go to "my restaurant" when there is "another restaurant" opposite (android, windows).
Exactly! Moreover, there are also alternative ones for Android app-store.
Oh well, no one is forcing this person to buy it. iphone, that.
You don't need to install the application Appstore, it works normally from the web as well as on Android :) and 9-year-old children can handle it.
Sure, it's a very big commission, but on the other hand, the developers also make a lot of money anyway...
Have you ever tried it, you know so well that the developers are going to make a buck?
It would be enough to reduce it from 30% to 20%.
If he chooses to do so Apple take it easy, but no one should regulate it…
There is a numerical error in the text. For the year, it is reduced from 30% to 15% for subscription only. 30% still remains for applications.
That's what I keep saying Apple it's just about money.