Playing video games and the global video game industry as a whole was still donelong ago mostly represented by the male generation. However, in the last decade, gaming has been expanding more and more into the waters of the fairer sex, which is significantly reflected in facts such as game streams and the share of purchases of individual game titles. It is the latter fact that is more than interesting in this topic. According to the latest surveys and statistics, women are 79% more likely to be enticed to buy game titles on the mobile platform more often and the subsequent additional content in the form of "In App Purchase".
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The survey data was provided by the company Liftoff, which deals with the study of the mobile market. According to statistics, up to 16,7% of women decide to purchase additional content after purchasing an app or game. On a global scale, it may seem like only $0,18 for the total virtual game library, but compared to men, this number is much larger. The possibility that women will acquire the content is up to 79% higher than in the case of men. In koneas a result, this makes women a much more desirable target group and a more valuable market in the eyes of game developers.
And what about you? Are you in the habit of buying bonus content in your favorite gaming endeavors?
The administration includes data from 350 different games and applications in the period from June/June 2017 to May/May 2018. Compared to last year, statistics show us that the number of In App Purchase transactions by women are almost double that of men. This result also confirms the fact that the agency has been working on in the recent past. According to Liftoff, women are more likely to search for puzzle and jumping games, which gives developers the opportunity to focus on this desired segment. According to the research, game studios should focus mainly on the female audience with a vision of greater profit, as this target sample represents the current driver of the mobile game industry.
Liftoff also notes that in the case of an operating system, there are users iOS much more difficult to convince to buy the given application or game. However, when they decide to buy a game, they spend more than Android users. Nevertheless, the expansion of Android is much greater than that of Apple devices. Up to 1,5 million new Android devices are activated every day, but developers continue to focus equally on both platforms. Regarding the positional aspect, to transactions of type In App Purchases are the most expensiveonethe inhabitants of Europe, Russia and the countries of the Middle East. On the contrary, the most problematic market in this section is, paradoxically, Asia.
