From time to time, we will see an unexpected marketing move from well-known companies, which is absolutely not related to the company's rock-solid focus. The Wikimedia Foundation, which operates the online information service known as Wikipedia, took care of the new sensation. All of us have certainly encountered searching through this service, but who would have thought that a company would launch its own brand of clothing?
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A surprising collaboration was brought by Wikipedia in cooperation with the American streetwear by the brand Advisory Board Crystals, which, among other things, also specializes in the sale of precious stones. A strange combination, what do you say? Wikipedia took this step in an attempt to push its idea of "Knowledge is power and awareness is survival". Despite the fact that Wikipedia operates as an exclusively open-access service without the right to profit, it collects its funds in addition to voluntary contributions from its online store. In it you can secure products such as t-shirts, badges, pencils, notebooks and many other little things. However, the limited edition ABC x Wikipedia collection t-shirt is available exclusively at the Advisory Board Crystals store.
What do you think of the unconventional collabo of Wikipedia and ABC?
It is not the first time that the street manufacturerwear combined clothing with another non-traditional company. Some time ago we had a collaboration with Early Warning Labs, which also resulted in a very interesting fashion piece in the form of a sweatshirt. However, the package also included a manual on what to do in the event of an earthquake. If you're wondering why a clothing manufacturer focuses on issues related to the natural elements or collaborates with information portals, you're not alone. Today's world is simply home to unconventional ideas and opportunities. If interested, you can order a T-shirt from the Wikipedia collection at this link.
