Apple has been supplying us with various advertisements for its products quite intensively lately in an attempt to convince us of their perfection. However, according to research by UserTesting, these ads have rather the opposite effect on one group of users. People over the age of 55 perceive such advertisements rather negatively and are concerned about them.
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A total of 200 people were invited to the research, who were divided into two groups. One group included people aged 18 to 25, and the other group included people over 55. The researchers then studied these people's reactions to the advertisements that were shown to them, which yielded some interesting results. For example, it turned out that older people perceive advertisements Applu rather as stupid and chaotic, which is mainly helped by their fast pace.
According to some of the research participants' statements, it can also be said that older people think much more about advertisements. For example, one older iPhone user said that a recent ad on the Apple Pay in her opinion, it was very fast and the apple payment method was not described much in it, not even from the point of view of security, which she does not have a very good feeling about. For example, the idea of paying via bank transfer scares her Apple Pay just a look. "There are many variables that need to be considered in this regard," she said. Another woman who participated in the test then added that she was concerned about identity theft in connection with unlocking the phone through a face scan or paying through the same authentication method.
One of the main characters of the commercials Appthere were many times Face ID:
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Aimed at young people
Je zajímavé, že ke stejnému hodnocení reklam došli jak starší uživatelé telefonů se systémem Android, tak i se systémem iOS. Podle společnosti to ale žádným velkým překvapením není. Jejich hlavním poselstvím je totiž podle ní především posílit loajalitu ke značce u mladších vlastníků, než přetahovat uživatele Androidu na svou stranu.
ExIT AppWe can't be too surprised. If he manages to get as many users as possible at a young age, he has a great chance.ancand that they will keep them for their entire lives, which of course brings with it guaranteed income. That is precisely why he tries to create ads in exactly this way, even at the cost of theoretically confusing his older users, since he has already achieved his goal with them and it is quite likely that the "older" ones will not reach for a new smartphone.
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And how do you perceive advertisements? AppAre they aimed at younger users at first glance, in your opinion, or will older customers also find something to like in them?
