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While writing an extensive profile of Spotify founder Daniel Eko, Fast Company's Robert Safian also took a moment to chat with Tim Cookem. The topic, of course, revolved around Apple Music, Spotify, the competition and streaming music in general.

"Music inspires me, it can motivate me. It also helps me quiet my thoughts at night. I think it is better for me than any medicine.” he has begun CookAt the same time, he expressed concern that the music would lose its magic: "We are afraid that humanity will disappear from music and nest"Only bits and bytes were used instead of art." Although he didn't name Spotify directly, he apparently points to their greater focus on the song selection algorithm. He also went on to say something you don't often hear from the CEO of a huge tech company: "We're not doing it for the money."

On the other hand, these words are understandable. Apple is a company making huge amounts of money selling devices and services Apple Music for them it may not be profitable all the time. On the other hand, for Spotify it is their only product, so regular profitability is necessary for them. However, Cook he doesn't deny that he would like to Apple to earn with their offered services. By 2021, they would like to reach $50 billion in revenue from the service, up from $30 billion last year.

Apple Music and Spotify – irreconcilable rivals

Even Daniel Ek commented towards Apple Music and revealed what he sees as Spotify's advantage over this service - the company's one-sided focus. While for Apple streaming music is not the main thing, for Spotify this is the only service they offer: "Music is what we do all day and night. And that's exactly what shows the difference between mediocrity and true quality." With a fight with Applem was always counted, even before Apple Music. Apple dominated digital music downloads via iTunes in 2008, when Spotify was just starting out. And even then, Ek was aiming to replace the iPod with subscription-based streaming music. Plus, the competition is fierce. AppIt is said that it forced them to be more disciplined.

The difference is also in the menu of the free version, which only Spotify offers. Compared to the paid version, it contains several restrictions and also advertisements. And even here, according to Eko, there is a way forward, because for users who are not willing to pay a monthly subscription, they will at least make money with the help of advertisements. What about you – are you more of a Spotify fan? Apple Music or any other streaming apps?

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