We come back to the subject of microtransactions. A word that causes unbridled anger in more than one player, however, moves the world of the modern video game industry. An excellent example is the popular Fortnite, which profits exclusively from this fact. By profit, we mean hundreds of thousands and millions a week. However, most players can relate to the fact that unless microtransactions significantly affect the gameplay and overall playability of the game, they can be somewhat ignored. Especially if it is a freely available Free to Play title.
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This is exactly the tactic that Epic Games studio chose when it launched a microtransaction campaign based exclusively on cosmetic items. And let's see how far it went. Millions of people treat themselves to a skin or two from time to time, a certain crate with rewards, and the sensation is in the world. But what happens if this madness grows into a much larger spectrum?
The nightmare of every professional, as well as occasional player, is the system Pay it Win. It doesn't matter what skills a person has, especially if they pay. Fortunately, this policy does not work on such a wide scale, but there are exceptions. Just the idea that the game earns 2 million a day on cosmetic modifications of a virtual character is incredible. Fortnite has become a global phenomenon that gives people exactly what they want. The return service is fabulous sales, which can be envied by many a creative studio.
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“As we can see on Fortnite, the best satisfaction and financation of the company, resources can be from microtransactions from happy fans. We dedicated this title maximal amount of effort and attention, which ultimately reflects on its popularity. We are constantly trying to improve it, add new content and expand it, taking care of the flawless operation of the game. We organize various promotions, tournaments and fairs where you can win real money by playing Fortnite. We don't see our resources as profits, but as an opportunity to invest in technology, our games and the overall Epic ecosystem," describes Tim Sweeney, Head of Epic Games Studio.
We'll see how long the Fortnite boom will continue. However, based on the period under review and the trends for the coming months, it looks like the game is not going to slow down in the slightest, as evidenced by its arrival on Android mobile devices. However, it remains the biggest cash cow for Epic Games iOS, therefore the studio cannot afford to lose this gigantic gaming community.
