The number of retail brand stores of the company Apple is constantly growing. The newly built brand stores are united by an almost identical design, in which the main role is most often played by clear glass, white color and wooden equipment, such as shelves and tables. The spaces of the newly established apple stores are designed in such a way that it is possible to organize events within the program Today at Apple. The Cupertino company is definitely not going to be satisfied with the current number of stores and plans to build more (although the Czech branch is still missing). He's heading anew Apple to one of the most iconic buildings in Los Angeles – the Tower Theatre.
About the company's plans Apple setting up a new store at the iconic Tower Theater in Los Angeles has long been talked about. Today the whole thing became official because Apple shared with the public details regarding the new location. The Los Angeles Times reported the news. According to Apple, the Tower Theater store will be one of the most prominent locations when it is completed. The company plans to completely remodel the interior of the relevant part of the building, which it wants to turn into its typical sales space and interactive community area.
According to the drawing, which the company Apple published, the store should retain the original tone and style of the Tower Theatre interior. The building combines francOuzo, Spanish, Moorish and was intended to imitate the Paris Opera. However, the magnificent and historically valuable building is currently in a state of disrepair, and its owners, as well as members of the city council, are waiting for revitalization by Applu. The apple company plans to use the building's original plans and historical photographs during the revitalization.
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BJ Siegel, who has Applu, who was in charge of retail store design, said in an interview with the Los Angeles Times that the Tower Theaters building was for Apple inspiration for many years. He added that the design of new Apple "glass cube" style stores are not necessarily the rule, as evidenced by the branches in Covent Garden, on Kurfürstendamm in Berlin, or perhaps the planned branch in Carnegie Library in Washington. The future store at the Tower Theater was described by Siegel as different.
The company hopes that events held at this location will have the potential to attract hundreds of people, but more intimate events for smaller groups of visitors are also planned. Meetings will also be held here Today at Apple, which will include educational and cultural programs, as well as events for children.
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