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Company Apple announced its financial results for the next quarter on Tuesday, along with sales data for individual products. Buyers are more attracted to the iPad and iPhonebecause these products created Applu almost 65% of total profit. But that can't be said about Mac, for Q3 (i.e. from April 1 to June 30) Apple it sold roughly 3,72 million Macs, the second-worst result in eight years, and its sales made up just 10% of the company's total earnings. Fewer were sold only in Q3 2010, when only 3,47 Macs found a new owner.

For the first time in 5 years, it also happened that they Apple sold less than 4 million in any quarter. From the same period last year, the company reported sales of 4,29 million Macs, making it a year-over-year decline of 13%. Compared to the previous quarter, sales fell by 5%. There can be many explanations for such declines.

Q3

The most serious reason seems to be the outdated lines of Macs. He released four months ago Apple only improved iMac Pro and recently a new version MacBookfor the Pro, which went on sale just 12 days before the end of Q3. As for the rest of the inventory, 12" MacBook along with the iMac, they haven't seen a new version since June 2017, Mac mini since October 2014, Mac Pro since December 2013 (but a modular version is being worked on) and a new MacBook Air We have been waiting since March 2015.

It would save Mac sales like this Mac Pro?:

The CFO himself AppLuca Maestri admitted that Mac sales were significantly affected by the different timing of the start of sales this year. MacBookfor Pro, while in AppThere is definitely no exact release date for the new model. In 2016, it was introduced in October, and in 2013, the new "pro" went on sale in February.

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