Sales HomeThe pods were not at all rosy at first. Apparently, the Apple company was paying for the long wait for the launch in combination with the high price, which exceeded its competitors by tens of dollars. The fact that HomePod boasts truly phenomenal sound that its competitors can only quietly envy. You really won't break into the world of smart speakers just because of good sound. At least not all at once.
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However, after a poor start to sales, it seems to be starting to HomeIt is slowly starting to move forward. According to analysts from CIRP, it Apple has already sold three million units in the US, thanks to which its share is slowly but surely increasing. Thanks to increasing sales from March to June, its share then HomePod has even doubled its share of the smart speaker market and is now estimated to be around six percent. However, this is compared to a 70% share Amazonwith more than a twenty percent share of Google Home almost negligible.
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Although the shares of the two smart speaker market leaders are comparable HomePod is really huge, you have to realize that they have a many months head start over the smart Apple speaker. But of course, that can't be blamed for that. Apple hide, since it was he who made his customers wait more than half a year from the introduction to the launch of this product. The second differentiating factor is of course the price, which is HomePod significantly higher than the competition. For example, the cheapest Echo from AmazonYou can get it for as little as $50, which is $300 less than what he wants. Apple za HomePod.
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It will be very interesting how the sales HomeThe Pod is getting a few more features in the new operating system, which will arrive on this smart speaker in September. Hopefully, these features will convince customers that this investment is worth it and its sales will increase again.
