The development of new technologies and equipment is certainly a very important part of every technology company, Apple without exception. He published his at night financial results for the past quarter. Sales are up again, iPhones are selling well, and other products and services are doing very well. But for what? AppHow much are those billions of dollars being spent? One of the items is spending on research and development of new products and technologies.
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And even here the numbers are growing. Spending increased by hundreds of millions of dollars in the last quarter, more than ever before. Specifically, it is a cost of 3.7 billion dollars, which is 760 million more than last year. It is interesting that this is a much larger share than before. Standardly Apple used to allocate 4-5 percent of the company's net profit to research, now it's 7 percent. And we will probably never know what exactly this money is intended for. Some projects are very secretive and it is possible that they will never see the light of day.
When compared to the competition, we find that Google, for example, spent $5.1 billion on research and development in the past quarter, Microsoft 3.9 billion. Apple therefore, despite the large increase, it still has lower costs in this sector than its biggest competitors.
Will we ever get to see Apptheir own vehicle andCar?
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It is certain that a certain share of this cost is spent on the new iPhones, which are expected as early as this fall. Likewise, speculation suggests the development of several new iPad models and Apple Watch Series 4. Maybe youoneWe will also get a charging pad AirPower, which has been announced for a really long time and is still not available to customers. It must have cost several million dollars to develop a new packaging for AirPods that we will be able to charge through AirPower.
These costs are quite easy to guess, since the arrival of all the mentioned products is generally expected. Beyond that, it is pure speculation. For example, we can talk about “iCar", i.e. a self-driving vehicle, the development of which must cost a huge amount of money. Given recent news about engaging a virtual reality app developer seems more and more likely to Apple works on own VR headset or iGlass smart glasses.
Whatever those billions of dollars are spent on research and development, it's really a huge amount of money that all the big companies are spending on this segment. So hopefully future products will really be worth it.
Does it cost a billion dollars to make an animoji in the shape of a poo, a panda, a tiger and a dinosaur? Where do I apply?
"Sales are up again"
Probably not.