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I won't lie to you. When rumors began to spread in our region that we were beingonewill definitely come Apple Pay, I was very happy. Paying with cash has been increasingly annoying me lately, and although a credit card will largely solve this problem, it is still not a real deal. From time to time, you just want to go out with just your phone.onein your pocket, or with a watch on your wrist, and do not stuff your pockets with coins, paper bills or cards. It is in these cases that I would personally Apple Pay fell in love I hate from the bottom of my heart when I just want to go out with my friends in the summer, but I have to take at least a card with me so that I have a way to pay them. But since I'm not a fan of covers with a card pocket or I don't want to stick a payment sticker on my phone or cover, I usually put it in my pocket, which I then check throughout the evening to see if my card has accidentally fallen out.

You may be wondering why I got so fired up at the start. I will try to answer that too in a few lines. I got excited mainly because last night I lost hope that we would see this service soon. As I already wrote above, about the arrival Apple Pay there were rumors to the Czech Republic in connection with the summer months, most of all with August. And when else to announce this event than at the quarterly announcement of financial results, right? 

All yesterday I was projecting in my head what headline I would use for the article about the arrival Apple Pay to the Czech Republic, because I simply believed that we were beingoneluck smiles at me. In the evening, after finishing writing an article about the numbers, I Apple last quarter, he squinted at the monitor for a live transcript of Tim's call Cookas investors and still somehow hoped that I would read it soon Apple Pay and the Czech Republic a few words later. The phrase "Apple Pay” I actually got to see in the live transcription, but I didn't like the word “Germany” that much anymore. Not that I wouldn't wish it for our neighbors, but simply because I wanted the country that would be among the next twenty or so countries supporting Apple Pay, was just ours. However, I didn't hang my head yet and watched the transcript for a few more minutes before admitting to myself that the topic Apple Pay already Cook will not return. 

Sure, you'll never please everyone, especially with services like this. On the other hand, I don't think that we are such a small pond for us Apple overlooked in such a way. I will understand the absence of a Czech-speaking Siri, I will understand the absence HomeAccording to Apple Storu, because our resellers are at a very good level, but absence Apple Pay I simply can't get my head around it. If you look at various rankings of contactless payments, you will find that we are real champions. At the beginning of the year, for example, the iDnes portal reported that we are at the very top of the world in contactless payments, and only Australia is ahead of us. Of course, we have no competition in Europe at all. Simply put, everyone pays contactless. Young and old, poor and rich. By the way, answer yourself how often you prefer paying by card to paying in cash, or how you feel about a restaurant or shop that doesn't take cards. I bet you're thinking something like "they can't be serious, they've been chasing monkeys for a hundred years". But that's obviously not the case either. Applu nestachi. 

Apple he is not alone in this

Of course, it would be a mistake to place all the blame on AppleIt is clear that he wants nothing in return for his service.chat to pay and the payer should be the banks that are involved in Apple Pay engages In that he may have Apple Pay a disadvantage compared to the competition. On the other hand, the fee is a kind of privacy tax, which Apple it also keeps its payment service under wraps, which is precisely the biggest difference between it and the competition. This is because it collects fees in a completely different way – with your payment data, etc. However, this coin also has another side. What if we look at it in such a way that the banks will still pay fees for using the service, but thanks to the fact that a much larger flow of money will flow through them, as people will have their iPhones or Apple Watch still with them and thus they will be able to pay with them, they will be very well off as a result and they will de facto not feel the fees?

There is probably no point in trying to figure out who is more to blame and who is most eager to launch the service in the banking market. We have already contacted the banks several times and the answer everyone gave could be summed up in one word – wait. And we will. But for how long? It is hard to say. However, if you asked me, as my friends also ask me about things regarding Applu, I would shrug my shoulders, lower my eyes and remain silent. I don't really believe in its early arrival anymore. Sure, we can expect its launch in a month or two. Won't it be a bit late? Or rather, we will of course pay for it, but many of us may have a certain bad taste and the thought "Why did we wait so long for something so simple?" So hopefully everything will turn around soon and we can get back tooneIf that is not the case, the words Appabout the availability of his products and services for the whole world, at least in my eyes, will become completely irrelevant. I will not buy anything from him here HomePod, I don't even talk to Czech speakers Siri and I won't even pay for "stupid" things in the store Apple Pay, whose imitation colleagues with Android phones are already cheerfully paying. 

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