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Snapchat is losing active users every day, and so the company's revenue is understandably decreasing. The social network will try to solve this with a change that most users will definitely not like. It plans to introduce six-second ads that cannot be skipped. The ad format should start testing in mid-May, so you may soon encounter a large number of six-second ads. The ads are intended only for Shows and you will not see them in private conversations (for now). This test is intended to track how many ads users are willing to accept in several-minute videos, which according to Snapchatalready ready for advertising.

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