Since 2012, sales of iPhones in South Korea have slowed down significantly, which is why the Cupertino company hired a new general manager just for its branch in South Korea. Apple according to the agency Bloomberg recently hired a man named Brandon Yoon to lead the business in South Korea.
In the past, Yoon held leadership positions in Microsoftat Samsung. Before joining the Californian giant, he served as vice president at Samsung, overseeing digital strategy and other areas. Yoon had been at Samsung for less than three years. In MicrosoftHe worked in several positions for four years.
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Of course, it is a little remarkable that Apple he just hired a former vice president from Samsung to join his team, even though Samsung is his main competitor and, with a bit of exaggeration, one could even say his “arch-enemy.” According to his LinkedIn profile, Yoon works in Applu only since this month. According to LinkedIn, he is the general manager Applu in South Korea and works directly in Seoul.
Apple is trying to grab the largest possible market share in South Korea, which it has succeeded in doing in the last year, as it has increased it by 3,3% year-on-year. Apple it currently has a 28,3% market share in South Korea, but still lags behind Samsung, which has a 55% market share. However, thanks to a former Samsung manager who knows many of his strategies, he could solidly erase this gaping lead. On the other hand, it cannot be expected that they would Apple It overtook Samsung in its homeland in a few months. South Koreans are loyal to their brand and miniAt least they are buying up its flagships in bulk.
