Apple continues to build its arsenal of shows, with which it will want to compete with the established stalwarts of the film industry. However, while in the past weeks he focused more on acquiring undeveloped projects that are still waiting to be filmed, this time he decided to buy the global rights to the new documentary Songwriter, which has already been filmed.
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The documentary, which had its ceremonial premiere back in February, maps the life of the famous singer Ed Sheeran and captures his career growth from his beginnings to 2016, i.e. de facto to the moments of his greatest fame, which continue even now. In the documentary, you will see, for example, how Ed managed to sell out Wembley, one of the most amazing football sanctuaries in Great Britain.
Although it is not clear at the moment how much he had to pay for the rights to this document Apple to pay, the low- to mid-seven-figure dollar figures are being talked about behind the scenes. Unfortunately, we don't even know if Apple decides to "freeze" this document and will include it in his film file together with other films and series that he should start releasing gradually next year, or whether he decides to insert it into Apple Music, in which subscribers could launch it soon.
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Hopefully, that will be the case for most video content. Applu is really worth it and will captivate viewers. Considering the names he has included in his project and the programs that are expected to be included, success is almost guaranteed. On the other hand, success was also expected from CarKaraoke pool, which Apple broadcasts on Apple Music since last year. But that's the kind of ovation that Apple he probably expected, it didn't come true.
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