In connection with the recent shooting at YouTube, voices of employees are beginning to be heard.ancwho claim that they encounter threats more often than they would like.
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"I will destroy you"
The Nasim Aghdam attack was of course unpredictable,ancBut YouTube also had plenty of reason to be concerned, according to their own words. Five former employees confided in the server BusinessInsider with what threats they had to face during their time in the company.
The vast majority of the threats were made via email, but there were also face-to-face confrontations. Mia Quagliarello recalls one user who threatened to destroy “her and her family” if she canceled her account. The person in question even created a website targeting the employee. The company’s management assessed the situation as serious enough to provide an armed guard for the employee for three days. None of the employeesancHowever, he does not remember a case where any of the workers were physically attacked.
The problem with users who don't know their boundaries isn't unique to YouTube. Three of the employees surveyedancThey have experience with other social networks, where there was no shortage of threats from users. Along with the massive expansion of social networks and the fact that practically anyone can become a (sometimes even a profitable) celebrity on them, potential problems are also growing. “When you have a platform that is supposed to serve everyone, you will also encounter people who are emotionally nest"able," says one of the former employeesanc"And whenever the platform changes in any way, you get a ton of emails. Some are reasonable, some are not."
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When the change is for the worse
Many users create a YouTube channel in the hope that YouTube will make them stars – and YouTube stars often come from rather bizarre users. The prospect of earning money is also tempting. However, along with the growing number of channels, YouTube has had to introduce new measures that are not always well understood. According to former employees,ancThere are many people who are dependent on YouTube not only financially but also emotionally, and they may not be able to withstand the decrease in viewership or income from YouTube caused by the new measures.
YouTube began to deal more prominently with problematic user feedback in 2009, when it significantly redesigned the look of its home page. At that time, YouTube did not officially allow earning from advertisements, but the number of views was crucial for creators.
After one of the managers posted a blog post announcing the change to homepage, received a number of angry reactions in the comments section, including miniat least one death threat. EmployedancEven YouTube, according to their own words, often becomes the target of user frustration with changes in similar situations.
Eric Meyerson, former head of advertising and marketing, recalls how one of the creators personally contacted him on YouTube in 2013 eventat Google's Santa Monica, California, headquarters: "He was really upset," Meyerson recalls. "He said something like, 'If you keep messing with my channel, I'm going to destroy you. I'm going to hurt you.'"
One of the former employeesancA YouTuber, who wished to remain anonymous, recalls how often creators waiting outside the building wanted to get hired.anceven personally talk about unwanted changes. However, he himself says he has never encountered direct violence.
A Scarecrow named Demonetization
About a year ago, it became apparent that ads from reputable advertisers were appearing in videos that didn't fully comply with YouTube's Community Guidelines. The company responded by implementing specific rules that included a number of videos being hit with what it called a "demo"onetization, due to which the authors of the recordings could not collect anything from the videos. To the demooneHowever, according to some users, the tization often occurred in a completely illogical or unjustified manner, and paranoia and attachment began to grow among the creators.
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However, both Meyerson and Quagliarello say they always felt safe at YouTube, and that the company's headquarters security took their jobs very seriously. However, Alphabet has decided to further strengthen and intensify security measures in the premises of the companies that fall under it.
