Are you into the use of microtransactions in apps lately? You are not alone. A recent survey by an analytics company Tower Sensor in fact, it showed that these purchases have increased significantly over the past year. Miniat least in American App Store.
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Compared to 2016, microtransactions in apps jumped 23% last year. It is also quite interesting that while in 2016 the average amount spent on apps on an iPhone was “only” $47, a year later this amount had climbed to $58 (i.e. approximately 1160 CZK). According to an analysis from last year, this trend will continue and in two years time, spending on App The average American earns $88 a year.
And what was spent the most on last year? For games of course. It is precisely those that offer a lot of options in the form of various expansion packages and improvements, for which many players are very happy to pay extra. Also because of this, games swallowed up $58 from the average spend of $36. Applications from the entertainment, music, and lifestyle categories followed closely behind.
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Number of applications in iPhonethey grow
However, the number of applications that users have on their devices is also growing. iPhoneinstalled. According to research, the average iPhone currently has 45 downloaded applications, which is four more than a year ago. Interestingly, users lost interest in photo and video apps last year. Their installations decreased by about 10%. On the other hand, games experienced solid growth here too, with their installations increasing by 2016% compared to 7.
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And what about you? Are you used to spending money on apps, or would you rather find a free alternative? And how do you feel about microtransactions, which can really spruce up applications?
