Exactly 33 years ago, on April 10, 1985, the former CEO of the Cupertino company, John Sculley, threatened to resign if the company's board of directors did not remove Steve Jobs from the position of executive vice president and general manager of the Macintosh division.
The meeting continued the next day, withonec led to Jobs losing his role in the company, however, he was able to remain as chairman.
In the last week we you informed that Sculley worked for Pepsi before joining the Californian giant, for which he created a successful marketing campaign called Pepsi Generation, through which he managed to convince consumers that drinking the sugary drink was a matter of style. Although he had no experience in promoting technology products, he was considered a marketing genius, which is why Jobs wanted him in Appyou.
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Jobs thought he and Sculley would run the company together in some sort of partnership. However, over time, their opinions on the management of the company began to differ.
One problem was that sales of the Macintosh 128K, which went on sale soon after Sculley arrived at Applu, proved to be unsatisfactory compared to previous Apple computers, such as Apple III and Lisa, causing the company its first quarterly loss. Consequently Apple laid off a lot of employeesancat.
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Jobs nakonec began doing various things behind Sculley's back, even undermining his authority as CEO, which Sculley of course didn't like. Therefore, in April, a meeting was held at which Sculley proposed that Jobs be removed from his position as executive vice president and general manager of the Macintosh division. The majority supported the proposal.
This seemed to calm the situation, but Jobs confronted Sculley again the following month. Jobs asked to be allowed to rejoin the Macintosh division, which Sculley refused, so Jobs started yelling at him. They got into a verbal exchange, and then Jobs began planning how to kick Sculley out. Appyou.
After several unsuccessful attacks by Jobs on Sculley,oneJobs left the company in September 1985.
Source: Cult of Mac
