Press Release: The JBL brand has been cooperating with the NBA basketball federation for 4 years. It all started with a few players from different teams who identified with this brand and decided to become ambassadors. The very first was the famous Damian Lillard, who still plays for the Portland Trail Blazers. Today, the connection with the highest basketball competition is at a very high level, and the JBL brand provides sound in many stadiums of the best teams and participates in the organization of tournaments and competitions such as the NBA All Star Weekend.
Just at the last year of All Star Weekend, JBL expanded its collaboration with the team New York The Knicks, with whom they have entered into the following agreement called “Sync The 3”: For every three-point shot made during March and April, JBL will donate three products (JBL GO or headphones) to one of the youth organizations dedicated to sports, music or innovation. The goal is to inspire and support children in their interests while showing them that although these topics may seem completely different, they have much in common.
