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It's no secret that the cornerstone of Apple's success is sales of their iPhones. They are very popular all over the world and with a bit of exaggeration it could be said that those who have tasted their magic once will stay with them for good. At least that's how it's been for the vast majority of Apple users so far. However, times are changing.

The popularity of Apple phones among their users was shed light on by the research company Cowen. The entire research consisted of researchers asking smartphone users what phone they currently use and what they plan to buy in the coming years. However, while in previous years it was the rule that the vast majority of iPhone users admitted to planning to buy it as their next phone iPhone, recently its popularity has dropped by a few percent.

When Cowen researchers conducted this survey in the third quarter of last year, 87,6% of existing iPhone owners expressed loyalty to iPhones. However, this high figure dropped to "just" 80,5% in the following quarter. A full fifth of current iPhone users will therefore reach for a phone of another brand in the coming years. However, we cannot say in general what is the cause of this outflow.

Sales in the last quarter also had a strong impact iPhone X:

Although the declining numbers of iPhones are popular with their users for Apple a rather unpleasant indicator, so far there is nothing to worry about. In recent years, he has succeeded in selling his phones literally like on a treadmill and pulling users of competing smartphones over to his side. As a result, the decreasing popularity of Apple phones may not mean lower sales at all. After all, this fact us Apple will confirm himself in a few weeks. Many analysts expect that thanks to the introduction of the premium iPhone X and a pair of new "eights", sales will approach record numbers and possibly even surpass them.

iPhone x fb

Source: bgr

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