Apple hired Shiva Rajaraman, a former YouTube and Spotify executive, to help with digital content. The former product manager He worked at YouTube for 8 years and then at Spotify for 2 years. In Applu will be in charge of strategy, mainly within Apple Music and videos that appear on this service. Apple has previously announced two original shows: Planet of the Appwith a Carpool Karaoke. The latter program will debut next month in the new section Apple Music called TV & movies.
Source: appleinsider