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With the release iOS 10.3 a macOS 10.12.4 společnost Apple made one major change to the way its software store works App Store, both for iOS, tak také pro macOS. Vývojáři jednotlivých aplikací mají nyní možnost odpovídat pisatelům recenzí, aby jim mohli poskytnout podporu, zodpovědět otázky nebo třeba poděkovat za pozitivní zpětnou vazbu.

The absence of this option, which is, for example, in Google Play been a given since 2013, it has plagued both developers and users. If any problems arose with the application, it was difficult tochat Developers often had to do some detective work to find the right contacts to provide feedback, and it was also virtually impossible for developers to contact a user who had left a comment on the app.

The inability to simply respond to reviews also prevented developers from creating a community around their apps, as communication with users was complicated and time-consuming. The ability to provide feedback also helps build a developer's image. When a user sees that the developer is paying attention to them and trying to help them, they are likely to rate their app higher. Better-rated apps will then have a App Store More downloads and ratings will also affect their ranking.

With the launch of a new feature Apple will offer a series of suggestions for how developers might respond to reviews. He explains that timely, concise, and clear responses are best, and should reflect the tone of the brand—even when multiple people are responding. Apple also recommends that developers prioritize reviews with a lower number of stars. Filters are available for developers to search for reviews from users from different countries.

Reviews App Store 2

 

Furthermore, developers gained the ability to offer users the ability to create reviews and ratings directly in the application, without having to leave it and withoutchat to redirect to App Store. It is believed that this way developers can get a higher number of reviews. It was also stipulated that a developer may not invite users to rate the application more often than three times a year. If the developer responds to a user review, the user will be notified by email. Users with devices that support 3D Touch also have the option to mark a review as helpful or not helpful.

Developers are prohibited from manipulating reviews in any way, as well as "offering users an incentive to change their rating in their responses."

Source: TechCrunch

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