With yesterday's arrival of new products in Czech Apple Online Store made another interesting change. Apple because he started selling his book here Designed by Apple in California, which until now was only available in some countries. The work is sold in two sizes, with the smaller version (260 x 324 mm) costing CZK 5 and the larger version (599 x 330 mm) costing you CZK 413. Apple states that they will deliver the book 2-3 weeks after purchase.
Gallery
This is a really interesting piece that showcases nearly 20 years of product design with the bitten apple logo, from the first iMac in 1998 to Apple Pencil from last year, that is, since the time when Steve Jobs returned to his company. Apple he even dedicated the new book to his late co-founder.
Introduction to the book, written by the chief designer himself Applu Jony Ive, is in English. The appendix with photo descriptions, authored by Andrew Zuckerman, is translated into selected languages. Whether Czech is among them is a question, but we assume that it is.
You could be interested in
Apple in the product description it states:
Book Designed by Apple In California documents 20 years of design Apple on 450 photos of our products and production processes. A visual history from iMac to Apple Pencilu, along with descriptions of their innovative materials and technologies, faithfully and thoughtfully captures every detail. This hardcover volume is printed with high-quality inks in a highly precise eight-color process on specially rolled German paper with matte silvered edges. It took over eight years to create and was given as much care and attention as the products it depicts. It is both a testament to and a tribute to the precise design, construction and manufacturing that are Apple characteristic.
- The book Designed by Apple in California you can buy directly here
https://youtu.be/CEW4D_CERkE
6 thousand for a picture book?