Applu can still be envied by most people in the business world, as it has reached the top spot in Fortune magazine's ranking of the most admired companies in the world. Apple it won this award for the second year in a row, while its main rival, Samsung, failed to break the top 50. In short, iPhones are ubiquitous and remain a sought-after status symbol in many markets. This also applies to smaller markets where Apple shows consistent sales growth.
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"The number of devices sold, outside the top five markets, has grown in the past three quarters," UBS analysts note in their report. “We take this as a sign that Apple is still a strong brand and can penetrate smaller markets more intensively.” Analysts drew on Gartner data to assess how Appis thriving in premium markets such as Europe, the USA or Japan. In those Applu is doing great. However, there is one major market where it is not so famous – China.
Apple achieved its highest market share in four years in the United States, Europe, Japan and the rest of the world. The exception was China, where share fell by 17% and the year-on-year decline was 19%. Poor results AppThe biggest declines in this region can be attributed to Taiwan and Hong Kong, where market share fell by a whopping 50%. In central China, Apple performed better, there the market share fell by 5%. However, Apple it still faces stiff resistance from competitors there, such as Oppo, Huawei or Vivo. They claim that together they have 45% of the market. While the Chinese smartphone market grew by 9%, the share of iPhones fell by 19%. In its quarterly report Apple said its net sales in the first quarter of fiscal 2017 in China fell 12%. Lower iPhone sales and weaker foreign exchange rates against the US dollar are reportedly to blame.
Results Appin China may be caused by waiting for iPhone 8. Demand for the next flagship is high. A recent survey by Loup Ventures found that 23% of iPhone owners plan to upgrade to the new one. iPhoneWell-known analyst Ming-Chi Kuo of KGI Securities also expressed confidence in iPhone 8. In a note to investors, he said that sales iPhone 8 should be higher than Samsung's sales Galaxy S8. While assuming that sales Galaxy S8 will be 40 to 45 million units in 2017. This is less than the Galaxy S7, where the number of exported units in 2016 was 52 million.
Source: iDROP NEWS
I would never have thought that pro Apple the domestic market should not have been the most important, or North America and what am I not reading here…?
Exactly :D
I read it several times and look in vain for the claim that China is the most important market for Apple ...
China has sense :)