Musician Chance the Rapper posted several tweets over the weekend, in which he outlined how exclusivity works in Apple Music for the artist. His album, titled Coloring Book, was part of an exclusive offering on the streaming service from Applu for two weeks since its release in 2016.
Chance the Rapper stated that in order to obtain exclusive rights to his recording, the company Apple paid a total of half a million dollars (approximately CZK 12) and zafinancshe made an advertisement to promote the new album. In return, she received Apple exclusive access to offer the Coloring Book album for two weeks before it is available on other music servers.
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From the start Apple Music in 2015 the company Apple released several exclusive offers to the world. Until now, however, there haven't been too many insights into what it actually is Apple makes offers to the artists in question for exclusive placement on its music streaming service. How Apple, so the performers kept all the details of the collaboration carefully under wraps until today. Among the artists with whom he had Apple pros Apple Music exclusive contract, including Drake, Taylor Swift, Frank Ocean, The Weeknd or Katy Perry.
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Music labels and other streaming services have expressed their displeasure with the emphasis Apple puts on exclusive content. UMG has even banned artists under it from accessing exclusive offers for Apple Music. Main competitor Apple Music, Spotify, even reportedly artists who Apple Music They signed an exclusive contract, sanctioned it, and refused to include them on playlists.
Chance the Rapper said he shared the information with the rest of the world primarily in the interest of maintaining transparency. He also said that artists have a lot to gain by maintaining control over their own products – Chance the Rapper does not fall under any label.
Source: MacRumors
