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As recently as 2013, half of the mobile devices delivered to US schools were branded devices Apple. However, now iPads and MacBookyin computer labs they replace cheaper alternatives such as Chromebooks and cheap laptops from Acer or Samsung. According to news research company Futuresource Consulting with portable devices running on systems iOS Did macOS catch up to devices with Google operating systems? Chrome OS has Windows.

In 2016, a total of 12,6 million portable devices were delivered to elementary and secondary schools in the United States, with 58 percent of them being Chromebooks (in 2015 it was 50 percent). The number of orders for iPads and MacBookdropped from 25 percent (2015) to 19 percent (2016) and devices with the system Windows they maintain the same level of 22 percent.

"Apple they're trying," said Mike Fisher, education technology analyst at Futuresource Consulting. The Cupertino company said the education sector has long-term value for it. According to the vice president of product marketing, Macs and iPads are the best tools in education because they help teachers learn and teach students.

The rise of Google Chromebooks disrupts the company's operations Apple in the education segment. But he doesn't stop there Apple intimidate and continues to be involved in this area. Last year, for example, he introduced an application called Classroom, through which the teacher has an overview of what the student is currently doing on the iPad. And he also released a free iPad app called Swift Playgrounds, which introduces students to programming in the language Swift.

Company Apple due to growing popularity Chromebooks is losing significant profits. Its revenue from devices supplied to schools fell from $3,2 billion (2015) to $2,8 billion (2016).

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Source: The New York Times

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