In the fourth quarter of last year, the company was Apple very successful as far as the product is concerned Apple Watch. According to estimates, it sold a total of 4,6 million units, but even so, it did not gain market leadership in this area. It was overtaken by Xiaomi and Fitbit in the number of smartwatches sold.
According to IDC data Apple during the same period in 2015, it sold 4,1 million watches. The Cupertino company has yet to release any official sales figures, but said in an announcement that Apple Watch broke new records, both in the number of units sold and in sales.
“Lower purchase price and GPS integration into Apple Watch Series 2, along with a redesigned user interface, helped the company grow,” IDC said. The second series of smartwatches is very popular, thanks to the built-in GPS module and water resistance. And after the introduction of the new generation, prices fell Apple Watch Series 1 for 8 crowns.
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Despite an increase in the number of units sold, global market share decreased in the last quarter Applu from 14,1% to 13,6%, driven by the relentless growth of the Xiaomi brand. The Chinese company increased the number of units sold from 2,6 million to 5,2 million. Fitbit, which holds the top spot, but the number of units sold fell from 8,4 million to 6,5 million, and thus its market share decreased from 29% to 19,2%.
Apple wants to the third generation Apple Watch incorporate touch technology and LTE support.
Source: Apple Insider
And that they have a great history!