UBS analyst Steven Milunovich came out with his report in which he deals Applewith his approach to augmented reality. According to Milunovich, we can Apple to surprise everyone with their stance on the whole issue. When once Tim Cook When he declared that augmented reality was their next big project, he was clearly not kidding. Milunovich assumes that augmented reality can be Appmore than a thousand employees can work comfortablyancat.
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According to the analyst, it has Apple more than a thousand employees availableancwho are participating in this project. These are mainly employees of the Israeli branch. Apple according to him, he sees augmented reality as the next big turning point that will occur in the technological world. That is why they are trying to target as many talented people as possible on this issue.
We could see the first indications of the use of AR in practice already this year, namely in the iPhone 8, which should receive advanced scanning functions. Apple has been carefully preparing to enter this market for several months. It is also helped by acquisitions of companies that deal with technologies used in AR, such as PrimeSense, Metaio or RealFace.
Apple according to Milunovich, it is more inclined towards augmented reality, as opposed to virtual reality. The first one offers significantly greater possibilities for interaction between individual users and precisely in such interaction with other people and the surrounding environment, is according to Appthe future.
Source: Cultofmac
