The company that essentially built the entire action camera segment and rose to the top in just a few months is facing problems. Go sharesPro are on a historical miniand the company officially announced that it would lay off 7% of all employeesancThe reason is weak sales, which caused sales in Q4 2015 to reach 435 million US dollars, which is 80 million dollars less than what was expected after the announcement of the results for Q3 2015.
In addition, there is also competition, which showed itself to the fullest last year and can offer a much cheaper action camera solution, with the image quality being essentially very similar to that of the Go.Pro or is miniAt least such that it is enough for ordinary people and action athletes have basically no reason to update their cameras to the latest models from GoPro.
ProThe problem is that the development of the camera hardware itself is slower than the launch of new models on the market, so the quality in which GoPro has been recording for a few years now, it is still Full HD, i.e. 1080p. Although the cameras can now also record 4K, they still do so in slow motion, which is insufficient for action scenes, so in recent years the only thing that has changed is the Full HD recording. So if you want to Apple actually buy the company GoPro As has long been speculated, it has the best possible opportunity, as the company's value is at its lowest in its history.
This is clear proof that nothing lasts forever. Not even the success of a company. Aye Apple he should remember that.