September 9, 2015, that is the day when koneonly after three or four years of speculation will we see a new device with App Storom and other attractive features. Apple TV of the fourth generation may be an even more interesting presentation than the presentation of the new iPhones, which are otherwise the "headliner" of the entire event. New Apple TV should eventually also offer the possibility to watch TV programs, thanks to which you would no longer have to have several different devices in the living room, but you would only have one that you will use for everything. However, the streaming service will only be introduced with a considerable time gap, because Apple he still hasn't progressed in discussions with the TVs.
The problem is the price. For Apple it's clear that the TV package costs something, but it's questionable how users will react to it, since the company wants to sell it for about $40, which is more than subscriptions to HBO Go, Hulu and Netflix. The service can be even more expensive and may easily exceed $50 as content creators demand more. In this case it is extra Apple in a position where he can't afford to just dictate the terms to companies that are already making millions from subscriptions and a streaming service wouldn't have a very big impact on their revenue - Apple would be just another intermediary and the transition from a regular set-top box to Apple TV would only change so much that the customer would probably stop paying for the cable company and start paying for Apple TV.
*Source: The Information
I wonder what will be new Apple TV to know.
40€ per month for a novice is a lot, considering the available content. In the US, it might make sense.
I would see you more like a service for the USA in Europe, it doesn't make much sense to me with this price tag...