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Customer support Applu is exactly why I don't regret paying big bucks for products with a bitten apple. After all, for example, when it went wrong for me iPhone 5c, Apple he sent me a brand new one four days later and when my 3GS battery died and I contacted Tim about it Cookand, the next day, the European representative of the company called me with a request to find out more details. Customer support AppIn short, lu is very good and only strengthens customer loyalty to this brand. But as the number of customers increases, the quality of support seems to decrease.

Well, at least according to a survey by StellaService, where satisfaction dropped from 97 to 94%. This can be caused, for example, by the longer waiting time when calling, where you wait 121 seconds, i.e. 2 minutes, for an expert to call you Applu will devote. Along with the waiting time, the success rate of solving the problem also increased - to 99%. At chatthe user waits 63 seconds for a change, while a year ago it was 34 seconds. At the same time, the waiting time here is 20 seconds longer than the average of all companies that sell consumer electronics.

Apple however, he improved the delivery time for products - while a year ago it was 3,1 days, this year it is an average of 2,6 days, even though Apple sells new products as is Apple Watch. When it comes to refunding unsatisfied customers, they refund 2x as fast as other companies.

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*Source: Cult of Mac

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