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If you've ever walked into Apple A story and you immediately caught sight of MacBook Pro or MacBook Air or the latest Retina MacBook and you couldn't take your eyes off it until you reached it and touched it, so believe me, it wasn't just a coincidence, but a well-thought-out strategy Applu. Konefinally in Apple everything in the world has its fixed rules and nothing is just by chance.

The display is to blame for everything. It is especially Retina models are really beautiful and seem to draw you in. But that's not the real attraction he wants to use on you MacBook to make an immediate impression. Apple It has crazy and brilliant rules about what angle the display must be at. MacBookIt was originally 70°, but the company has now changed the rule to 76°. That's why I always useancand walks around all the customers and MacBooky align to the specified position.

macbook-angle-2

And why is the angle of the display so important? If you thought that this is the only way the watch will shine on you and you will succumb to it, then you are wrong. The angle is deliberately set to be uncomfortable for reading and viewing the display at the right angle. Almost every customer will then be irritated and will flatten the display, because they want it to Macbook looked good and he wants to see it as best as possible. At that moment you take MacBook in your hand and try out the material, sometimes the weight and the overall impression. Thanks to this, you can try out all the eleganceancand what MacBook offers and thanks to contact with the product you are much more likely to show interest in it.

The new angle approaches 90°, but on the other hand, it must not be so noticeable that it is in the wrong position. It is only slightly misaligned, but still forces the customer to adjust it to the correct position where the viewing angle is slightly better. It is at that moment that the magic that makes it happen Apple he does.

Retina MacBook 2015

 

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