Apple under the leadership of Tim Cooka drží jedného zásadného pravidla – chce byť cool a robí všetko preto, aby to tak zostalo. Chce spolupracovať s YouTubermi, pracuje s rappIrish icon Dr. Dre and in a commercial on MacBook Air showed that people like stickers. He recently started promoting Apple Music and in a place where no one really expected it, Snapchat. The service is popular among teenagers and works on the principle that people send each other temporary photos, which after a period of time are not accessible unless they put them on My Story, something like a bulletin board. There they are visible for 24 hours and can be seen by everyone, not just specific recipients.
The service now offers its users a unique opportunity to send snaps enriched with graphics Apple Music. Some users noticed it in New Yorku, others in Los Angeles for a change and it seems that each place only shows up sometimes. The filter is based on geolocation services, so you will only see it if you have location services enabled and use a filter with a location. Apparently, the banner ad is only displayed near stores Apple Store, so it is not visible everywhere.
*Source: 9to5mac
