The Swiss are not from Apple Watch twice happy and this applies especially to Swatch, which has a problem with Applom practically from the moment he introduced his watch. The director of the Swiss watch company openly criticized several times Apple and even wanted to sue him in case the watch was called iWatch due to the similarity with iSwatch. However, the company has now taken a step that the world cannot properly explain, and one could say that it is the result of the desperation felt by the director of Swatch. In his portfolio, we can find a new trademark that is very well known to fans Applu: One More Things.
Swatch registered a trademark for this name in May/May in Germany, but only now received it. It's definitely funny considering that this message Tim Cook announced the first generation Apple Watch and it was the first time he used the phrase to announce a new product Tim Cook and not Steve Jobs. However, the Swatch team will also do a great service Applu - in recent years, even Xiaomi, an innovator from China, whose products are strikingly similar to those from Applu and its CEO Lei Jun coincidentally dress like Jobs.
Elmar Mock, who is the co-founder of the Swatch brand, also announced to Swatch that ak Apple presents its watch, it will have considerable consequences for the entire traditional watch market and will also affect the number of jobs in Switzerland. Subsequently, however, information began to appear that Swatch will also enter the market of smart watches with the Android system Wear, while his watch should be one of the premium ones.
*Source: 9to5mac