Get to the Featured v App Store, that's every developer's dream. Still, you've come up with a really innovative app and it would be a shame if it floated somewhere in the depths App Store when it can take you to the top. But even if it is true that risk is profit, sometimes it is better to wait and think carefully about whether you want to risk it. Investor MG Siegler, who has a big name in the world of investments, recently commented on this topic. He is a person who finanche has been running startups since 2005, contributed to the founding of the TechCrunch website, and is also the general partner of Google Ventures. That's why his following advice can be of great benefit to novice developers.
When you Apple contacts and gives you the opportunity to be visible in App Store, it's an offer that can't be refused. It is clear that everyone would immediately accept her, but you have to be careful. There are two main problems because of which it may not be a big win for you. If your app is free, it's highly likely that your app will suddenly have tens of thousands of downloads, but you won't make money from it. Why? Because a lot of people download it precisely because it's free and maybe one day they'll download it to their phone and start using it. But it's still there perhaps.
And another problem is version 1.0. It's the very first version of your app and unless you've tested it with a large enough audience via TestFlight, you probably hardly know what the public's opinion will be. And your success can also reflect on this. If version 1.0 is bad and thousands of people downloaded it, don't expect them to trust you in the future. Everyone suddenly starts complaining that your app has a bunch of bugs and that I don't understand how he could Apple put something like this in the Featured section. And this is followed by the deletion of the application from the device and the loss of the user - it's just a small sancand that the user would return to your application after you have already disappointed him. As a bonus, you get a bunch of low ratings.
So the lesson is, test test test and improve. Only when you have the application tested with a large enough number beta testers and on different devices, only then can you prepare to release the application and wait to see if you Apple will offer to make the application visible.
*Source: Medium
