Check out the 20 most interesting concepts Apple products from the 80s!

Decades ago, when no one knew who he was Jony Ive and the first Macintosh was about to hit the market Apple a completely different chief designer. It was Hartmut Esslinger and about the design of the time Apple of products he participated together with his frogdesign studio. It was the company that invented the "Snow White" design language of the time, in which all products were snow-white, clean and very user-friendly. But he was already then Steve Jobs a real perfectionist, and even then it happened that a very large number of products from the workshop Applu and frogdesign never saw the light of day. However, prototypes existed and Hartmut Esslinger thinks it would be a shame if people didn't know the history of the world's richest company.

Most of the concepts date back to 1982, when Steve Jobs held the role of chairman of the board of directors - although this will sound surprising to many fans, even though Jobs founded Apple, in fact Michael Scott took over as CEO in 1977 and was replaced four years later by Mike Markulla, who only held the position until 1983. Apple he cooperated with the frogdesign company, and all the designs went through both Steve Jobs' review and the company's management. However, perfectionism has taken its toll and right now you can see 20 of the most interesting proposals that were close to seeing the light of day, but in the end they never saw it - or they did, but in a modified form.

Right at the beginning you can see two concepts, Apple Snow White. These are two designs of the same computer, the first being called "Americana" and trying to represent American culture. The second as is characterized by compact dimensions, which are still characterized by one of the well-known Asian electronics manufacturers - Sony. And concept number two is named after him.

Another concept for the change shows what it might have looked like originally Apple II. The design is slightly different from the final one, but that's to be expected with a concept. But we can see a revolution in the form of a flat display that would not take up as much space as conventional CRT monitors.

Other concepts show us student versions of the Macintosh for schools, then there's the "Workbench" workstation concept and the "Slate" build. And they are followed by a real surprise, because for the first time we get to the concept of a laptop from Applu. The portable Macintosh, or rather its very early design prototype, bore the name that we see in front of us every day today and which is very simple - Macbook.

Other renders already include more or less only designs of computers that went into production in a different form. An example is Lisa Workbench in two forms.

However, it is worth mentioning the example of an ambitious plan - to create two portable touch screens with a huge stylus, which would work like a computer and would not take up so much space, since they would be relatively thin for the time. First we see a concept that was named Flat Screen Workstation followed by the most legendary concept of all time, Apple Bashful. Also known as Modular Mac.

Apple IIc, which is the first time ever Apple started selling some "tag", it could come out in a completely different form than it came out. Although we see it in the renders in the traditional form, i.e. monitor-computer-keyboard, Hartmut Esslinger and his team also experimented with a portable form. It eventually made its way to the world as the Macintosh Portable. In 1984, his next concept was released, also named as Macbook.

In the same year, frogdesign also started experimenting with the idea of ​​a revolutionary business phone. Macphone it was a combination of a traditional landline and a tablet, something like a prehistoric predecessor of the iPhone 6 Plus.

The following pair of concepts of one computer bear a decidedly interesting name. These are characterized by black color, which was for the time Apple really unusual. Its name was also interesting, given that it was designed by Hartmut Esslinger - the computer was called Jonathan Mac - foreboding?

Baby Mac

Macintosh Music

*Source: Fastcodesign