The political situation also affects multinational companies as it is Apple and it is such problems that can affect product sales in certain countries. Most recently, such problems hit the world's most populous country, China, where the government decided to devalue its currency for the first time in 20 years, causing it to fall by 1,9% against the dollar. Just such a decision may be reflected in the number of iPhones sold in the fourth quarter, due to which it may be even lower than last year. While in the 4th quarter of last year Apple sold 74,5 million phones, according to the KGI agency, 65 to 75 million units could be sold this year.
KGI thinks that the fall of the Chinese currency will be responsible for this, and analyst Ming-Chi Kuo also thinks that Force Touch technology will not be as big an attraction as larger displays were last year. That's why he thinks so iPhone The 6S will have slightly lower sales than its predecessor, as indicated by the announcement that Apple has reduced its iPhone orders by 1% - which means almost a million fewer will be produced. It's not a big change, but according to the analyst, this is also a sign that Force Touch may not force people to switch to the new model.
*Source: 9to5mac
